Song: AZITA – If U Die review

by Philip Moss

‘If you die and he does not – give my condolence to your friend!’ 

For a song that opens with the morbidity that AZITA’s If U Die does, there is a surprising amount of feel good factor too, as jaunty Transformer-like guitars carry on where Online Life – the first taste of new album, Glen Echo – left off.

There’s also a playfulness to the self directed, accompanying video – the Chicago based artist creating a band of AZITAs to back herself on a track that never feels fully in control of itself. But there in lies the beauty. There’s a freedom to If U Die that’s perfectly encapsulated by the unleashing of a guitar solo that really shouldn’t work, but somehow does perfectly. Ramshackle to the point where it feels like it could collapse into a heap at any given moment? Yes! Brilliant? Absolutely.

AZITA’s new album, Glen Echo, is out through Drag City on 5th March.

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